"Paakkola, Mirka" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
-
Can a familiar positive sound affect purchase decision on retail environment? : - Nudging for healthier choice
Paakkola, Mirka (Yrkeshögskolan Arcada, 2017)In this Thesis a laboratory experiment was organised in Norway to test if familiar positive sounds like eating carrots or a sound of water stream in the nature, could affect the purchase decisions on a retail environment. ...