"Rahman, Nayeem" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)

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    • Social Media as Customer Contact Point: It's Role on Brand Equity 

      Rahman, Nayeem (Arcada - Nylands svenska yrkeshögskola, 2014)
      Increasingly social media is being used both by the consumers and the businesses as a customer communications channel and because of the open nature of social media this interaction is fundamentally different from the ...