"Woods, Mark" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)

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    • Thought leadership - A McLuhanesque analysis 

      Woods, Mark (Yrkeshögskolan Arcada, 2018)
      The subject of this study, ‘thought leadership’ is an attempt to understand the terminology itself and to place itself in the business context as an important component of marketing communications. This takes the form of ...