"business-to-business marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ... -
Developing a digital marketing strategy for a small B2B company – pitfalls to avoid and learning experiences
(2022)Digital marketing is an increasingly important domain for companies to interact with their customers (Visser et al. 2018). Being successful with digital marketing requires marketers to have a good understanding of potential ...

