"buying behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-6 / 6
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Challenges of COVID-19 on the e-commerce processes of a major retailer
(2021)The COVID-19 pandemic altered consumer behaviour and accelerated the expansion of e-commerce. It has made a broad spectrum of products available to customers from their homes and allowed firms to keep operating despite ... -
Consumer Behaviour and Social Movements: Consumer Activism in Brazil and Finland
(2021)The aim of this study was to compare consumer behaviour, engagement in social causes and consumer activism between Brazil and Finland. The study investigated the influence of social engagement on consumers activism in ... -
Consumer motivation to shop groceries online - a focus group study
(2022)The main purpose of this study is to explore Finnish consumers’ motivations to shop groceries online. The Covid-19 pandemic has pushed many consumers to buy groceries online, which has resulted in an increased adoption of ... -
Factors influencing online consumer behaviour. A case study of clothing company Barfal.
(2022)The present case study explores the different factors that may influence online consumer behaviour. The company the research is conducted for, Barfal, is an apparel webstore from Helsinki, Finland. The aim of the research ... -
Green skincare in Finland and France: A Millennial perspective on Greenwashing
(2021)The sustainability movement has pushed companies to adopt strategies to build up the interest and trust of their potential green consumers. Green marketing has been a largely used tool with inevitably some consequences. ... -
Heuristics in Behavioral Economic: Differences in perception between Generation X and Y in price anchor in Product Bundle
(2021)The objective of this research is to find out whether generational perception has any influence on the purchase decision making of Generation X and Y. The study focuses on finding out how the two generations thinking about ...





