"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-20 / 26
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Adoption of voice technology: a qualitative study of Finnish consumers
(2022)The objective of the study is to identify and find drivers and barriers to adoption of voice technology amongst Finnish consumers. A research framework based on different technology adoption behavioural theories, in ... -
An analysis of visual attention of Finnish consumers (20-28 year olds) on coffee packaging using eye-tracking device : examining the influence of sustainability related labels.
(2024)Packaging is an important tool to communicate with the customer and build a brand image. This study examines visual attention of young Finnish consumers towards coffee packaging, specifically addressing the question whether ... -
Analysing Instagram Posts and Consumer Engagement
(2019)Social media platforms offer companies a good way to be connected to consumers and potential customers. Because social media is such a big part of the daily life of people, it is an effective way for brands to reach people, ... -
Benefits of Efficient Consumer Response in the fashion Industry : A systematic literature review
(2023)In the past retailer, supplier and manufactures have individually focused on their own business activity rather than working together toward a common goal for their marketing and logistic activity. Along came Efficient ... -
Cashless Societies – The impact on spending habits in Australia and the Nordic Countries
(2023)The shift towards a cashless society has garnered widespread attention due to the increasing popularity of digital payment methods, FinTech services and a decrease in the use of physical money. This desktop study focuses ... -
Challenges of COVID-19 on the e-commerce processes of a major retailer
(2021)The COVID-19 pandemic altered consumer behaviour and accelerated the expansion of e-commerce. It has made a broad spectrum of products available to customers from their homes and allowed firms to keep operating despite ... -
Consumer attitudes towards Open Banking
(2023)This qualitative study aims to generate insight to consumers attitudes towards open banking and addresses two research questions: 1. What are the consumer attitudes towards open banking? and 2. Are there differences in ... -
Consumer Behaviour and Social Movements: Consumer Activism in Brazil and Finland
(2021)The aim of this study was to compare consumer behaviour, engagement in social causes and consumer activism between Brazil and Finland. The study investigated the influence of social engagement on consumers activism in ... -
Consumer motivation to shop groceries online - a focus group study
(2022)The main purpose of this study is to explore Finnish consumers’ motivations to shop groceries online. The Covid-19 pandemic has pushed many consumers to buy groceries online, which has resulted in an increased adoption of ... -
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ... -
Does sustainability matter? Sustainability certifications and consumer booking behaviour - Case: Loviisa Camping
(2021)Sustainability is going mainstream - but how can each one of us contribute? One possibility to do so is by supporting companies that are making environmental efforts and one easy way to identify such companies are ... -
Embracing Change: Unveiling Customer Perspectives on the Prospective Adoption of Central Bank Digital Currencies (CBDCs) in Finland
(2024)The thesis subject surrounds the Central Bank Digital Currencies and the consumers’ perspective on adopting this new evolution. The thesis aims to provide valuable insights by exploring the customers’ perspective towards ... -
Ethics and Marketing Strategies Towards Children
(2022)The question of whether children should directly be marketed to as a consumer group, and the extent of its ethics, has been a long-held debate over the years among psychologists, marketers, researchers and even parents. ... -
Exploring students' perceptions of FUD marketing strategies by cyber security companies
(2024)This study delves into the intricate intersection between marketing strategies and cybersecurity concerns, aiming to shed light on the effectiveness and implications of Fear, Uncertainty, and Doubt (FUD) marketing tactics ... -
Exploring travelers’ risk perceptions, reasons to travel and intentions to travel in the coming 3 years
(2024)During the 21st century, the tourism industry has faced numerous crises, including a pandemic, global financial crisis, natural disasters as well as geopolitical conflicts such as the Russian invasion of Ukraine. Despite ... -
Factors influencing online consumer behaviour. A case study of clothing company Barfal.
(2022)The present case study explores the different factors that may influence online consumer behaviour. The company the research is conducted for, Barfal, is an apparel webstore from Helsinki, Finland. The aim of the research ... -
Finnish Luxury Fashion Consumption: a Customer Perspective
(2021)The purpose of this research is to understand and define Finnish luxury fashion consumption from a customer perspective. The study examines consumer behavior, attitude, motivation, and perception as core concepts that ... -
Green skincare in Finland and France: A Millennial perspective on Greenwashing
(2021)The sustainability movement has pushed companies to adopt strategies to build up the interest and trust of their potential green consumers. Green marketing has been a largely used tool with inevitably some consequences. ... -
Heuristics in Behavioral Economic: Differences in perception between Generation X and Y in price anchor in Product Bundle
(2021)The objective of this research is to find out whether generational perception has any influence on the purchase decision making of Generation X and Y. The study focuses on finding out how the two generations thinking about ... -
Is the Future of Personal Care Product Packaging Gender Neutral?: a Comparative Study on the Consumer Perceptions of Gendered Packaging by Generation Z and Generation X
(2022)Traditional gender roles and stereotypes are changing yet certain industries rely on these stereotypes in their marketing, such as the personal care product industry and its common usage of gender-specific packaging. ...



















