"corporate strategies" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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A Case Study for improving a Travel’s Company Digital Marketing activities
(2021)The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ... -
Beyond the Online Store – A Case Study on B2B e-Commerce in an Electronics Manufacturing Company
(2023)As a result of digitalization, B2B customers are now looking for new ways of doing business. Hence, it is crucial for companies to adapt to meet the changing customer expectations. Company X, a manufacturer of high-tech ... -
Enhancing Sales and Operations Planning through Integrated Business Planning : What is Integrated Business Planning and how does it help businesses?
(2024)Sales and Operations Planning (S&OP) is a supply chain process to balance demand and supply, improving enterprises vertical and horizontal alignment. Integrated Business Planning is a strategic company management process ... -
Entering Nordic financial market : Examining Norwegian financial company’s expansion to Finland
(2024)A successful expansion to a new foreign market can grow a business very effectively, while a failed market entry process can cause organizational decline and harm the whole company. In this thesis, the research aim is to ... -
Generate own organic ROI flow: A standardization to understand which account to focus on - An Account Planning for a Finnish Telecommunication Company with ABM Strategy
(2023)While the market is moving fast, companies are adapting their strategies accordingly. Account-Based Marketing (ABM) is one of the latest concepts to capture the attention of marketing departments worldwide due to its highly ... -
Marketing Finnish Higher Education in Nigeria: a study on the best Marketing practices for the Nigerian Market
(2022)Many Nigerian students have long opted to study in Finland because it is a country known for quality education and a good standard of living. However, the number of Nigerian students opting for Finnish higher education ... -
What are the main causes for perceived failure in CRM system implementation projects?
(2023)As the importance of having good CRM has increased, so has the importance of having good CRM technology. However, despite the benefits these solutions bring, many CRM projects result in failure. The aim of this study was ...






