"digital marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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A Case Study for improving a Travel’s Company Digital Marketing activities
(2021)The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ... -
Artificial Intelligence in digital marketing: now and in the future
(2021)This is a study conducted in the field of digital marketing with the usage of AI, the aim of the study was to find the impact that AI currently has on digital marketing and what it could look like in the future. The structure ... -
B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ... -
Click-through Rate Prediction In Practice: A study of a click-through rate prediction system
(2019)Digital advertising is a huge business with tough competition. One of the ways to be more effective in the business is to serve better chosen ads to each user. One way to improve the ad selection is to predict the ... -
Developing a digital marketing strategy for a small B2B company – pitfalls to avoid and learning experiences
(2022)Digital marketing is an increasingly important domain for companies to interact with their customers (Visser et al. 2018). Being successful with digital marketing requires marketers to have a good understanding of potential ... -
Digital Economy: Analyzing the influence of social media marketing and platform-based economy on the food industries in Finland.
(2021)The aim of this study is to investigate the impact of social media marketing and the use of the sharing platform economy on the restaurant industry in the Helsinki region. Restaurants rely heavily on paid sponsorship to ... -
Digital Marketing Plan for a Mobile Application
(2020)Todoo is an invention of a mobile application that collects events and activities on one platform providing an effortless way for users to search something to do for themselves. The success of the mobile application depends ... -
Efficiencies of the inbound Marketing in Facebook Marketing Case Vietnam Agency
(2021)The Vietnam agencies are the third party managing the marketing plans for their prospects. In fact, intensely less of them leverage the Facebook page, which is the most popular approaching marketing tool, for their marketing ... -
Event Promotion: An Analysis of DOSE Social Media Marketing Campaigns
(2019)In the era of continuous growth and evolution of information technologies, the world of business faced numerous changes. The companies try different platforms, channels or strategies in order to promote a brand, product ... -
How Kainuu can improve its online tourism marketing for international visitors : Customer acquisition through SEO
(2021)This thesis is a research in the online marketing of the region Kainuu, in Finland. Done as a qualitative research, the main focus is on finding how the region fares in the field of online tourism marketing and why ... -
Investigating Marketing Strategies
(2020)This thesis aims to explore digital marketing strategies of a beauty brand Glossier, to gain a clear understanding of their marketing activity and connect that to gaining brand trust. Therefore, the research question is ... -
Marketing Plan for DigiPoni Oy
(2023)This research aimed to create a marketing plan for DigiPoni Oy (Dipo) which is a fairly new company selling tailored marketing and digitalization services for small and mid-sized businesses. The research question focused ... -
Search engine optimisation for digital voice assistants and voice search
(2019)The subject of this thesis was search engine optimisation (SEO) for digital assistants and voice search. The thesis investigated if marketers have adapted SEO practices to suit the requirements of digital assistants and ... -
Social media marketing through influencers with a particular focus on Instagram and Honeycomb model
(2020)This thesis is a desktop study to investigate Influencer marketing on Instagram. It opens up about influencer marketing as a popular and ever-increasing marketing tool. Interest in the field of marketing arose during my ... -
Starbucks Loyalty Reward application in Vietnam – identifying the impact of the app on Starbucks’ customers in Vietnam using the technology acceptance model
(2020)The subject of this research thesis involves the newly launched Starbucks’ Application in Vietnam, a developing market, to see whether it can create an enhancing customer effect on Starbucks’ customers. Based on the ... -
Understanding Russian students` digital behaviour in selecting Higher Education Institutions
(2020)This qualitative research, conducted with the aid of in-depth interviews, examined the factors that influenced students’ decision in the selection of the Arcada UAS, as their choices of Higher Education Institution. The ...














