"digitalisation" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Artificial Intelligence in digital marketing: now and in the future
(2021)This is a study conducted in the field of digital marketing with the usage of AI, the aim of the study was to find the impact that AI currently has on digital marketing and what it could look like in the future. The structure ... -
Automation in real estate processes. Implementing a fully automatic digital real estate process when purchasing a home in Finland using the DIAS platform.
(2023)The digital real estate purchase process in Finland is not automatic throughout the pipeline. Further, the process using the digital trading platform DIAS (for the residential real estate market in Finland) only functions ... -
How digitalization has affected the importance of customer loyalty and the nature of customer loyalty programs : Case Study: Developing Case Company X's customer loyalty program
(2020)In recent years, digitalization has introduced significant changes and great challenges in the retail industry, making it one of the biggest game changers in the field of customer loyalty marketing. Therefore, the aim of ... -
Middle Managers’ role in Digital Transformation and Implementation
(2024)Despite significant advancements, the healthcare sector lags in digital transformation. The COVID-19 pandemic served as a catalyst, but the rapid pace of technological change necessitates effective leadership for successful ... -
The Digitalization of Education in Nepal: a critical discussion of the affordances of digital commons
(2023)Digitalization has brought significant changes to education, particularly in the context of learning through various digital platforms and access to technology. This study entitled "The Digitalization of Education in Nepal: ... -
The Effectiveness of YouTube as a Digital Advertising Platform
(2023)YouTube has attained the status of one of the largest video streaming and search engines due to digitalization. Since the launch of the website, its audience has grown in substantial numbers. With this, organizations have ...





