"e-Business" - Selaus asiasanan mukaan Opinnäytetyöt

    • The problem of calculating ROI on social media : A Literature Review 

      Govender, Praven (Arcada - Nylands svenska yrkeshögskola, 2010)
      The problem of calculating the ROI of one’s social media activities has plagued marketers since the inception of social media. This literature review seeks to tackle the problem of why this is. This paper also tries to ...