Haku
Viitteet 1-2 / 2
Art and Brand Identity: Turning Art Into Business
(2019)
This thesis research was conducted in order to construct the brand communication image and implementation for the company Aeffe Moncco. The necessity appeared due to the difficulty found to enter the Finnish art market, ...
Artists and NFTs: literacy, perception, and future: a qualitative study on the literacy and exposure of artists to NFTs, perceived positives and negatives of NFTs, and their perceived future.
(2023)
This thesis studies artists' literacy and exposure to NFTs, the perceived positives and negatives of NFTs, and the NFTs’ perceived future. This study utilizes qualitative inductive research methods powered by the Gioia ...

