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Influencers på Instagram och deras påverkan på konsumenten
(2019)
Detta arbete är en kvantitativ undersökning om hur stor påverkan influencers och varumärkesambassadörer på Instagram har på konsumenterna gällande deras intresse och köpbeslut av varumärken inom träning och fitness. ...
Influencer Marketing on Instagram – The perspective of young consumers towards beauty industry using influencers as a marketing strategy
(2019)
In recent years, technology has developed rapidly, and digitalization has changed the marketing world. Social media has become the new leading marketing tool and companies use it through influencers to market their brand ...
Analysing Instagram Posts and Consumer Engagement
(2019)
Social media platforms offer companies a good way to be connected to consumers and potential customers. Because social media is such a big part of the daily life of people, it is an effective way for brands to reach people, ...