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Click-through Rate Prediction In Practice: A study of a click-through rate prediction system
(2019)
Digital advertising is a huge business with tough competition. One of the ways to be more effective in the business is to serve better chosen ads to each user. One way to improve the ad selection is to predict the ...
Text Mining for Global Reporting Initiative (GRI) Standards: Study of Nordic listed companies.
(2020)
This thesis investigates using text mining methods, if Corporate Social Responsibility reports have been published following the guidelines of the Global Reporting Initiative Standards. To achieve this goal, several text ...
Hantering av patientsäkerhet på fysioterapeutens direktmottagning inom specialsjukvårdens akutpoliklinik - en studie ur förmannens och teamarbetets perspektiv
(2022)
Akutpoliklinikerna både i Finland och utomlands tenderar att allt oftare vara överbelastade på grund av patienter med icke-akuta problem. Därför har man sökt lösningar genom att utnyttja även andra yrkesgrupper inom ...
Introducing Robot Buses to the Public : Project managers’ views on media relations in Finland, Norway and Poland
(2020)
The thesis investigates how the project managers govern their relationship with the media when introducing new technology to the public. The aim is to identify how the project managers view their and media’s roles and if ...
Humanisation of Media on Social Media
(2022)
The study aimed to broadly discuss the humanisation of media to help media companies strategically face present and future digital challenges. Mass media delivered a one-way communication model that limited the interaction ...
Artists and NFTs: literacy, perception, and future: a qualitative study on the literacy and exposure of artists to NFTs, perceived positives and negatives of NFTs, and their perceived future.
(2023)
This thesis studies artists' literacy and exposure to NFTs, the perceived positives and negatives of NFTs, and the NFTs’ perceived future. This study utilizes qualitative inductive research methods powered by the Gioia ...