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Improving Customer Service Efficiency Using Generative Artificial Intelligence
(2024)
Social media has presented customer relationship management with a challenge while providing companies with a tool to maintain their relationships with customers. Effort and time in processing customers’ feedback may ...
Artificial Intelligence for Email Personalization
(2024)
This thesis explores the integration and impact of Artificial Intelligence (AI) on email personalization. Utilizing a qualitative approach through structured interviews with marketing professionals, the study investigates ...
How AI can help forecasting in purchasing
(2024)
Since the industrial revolution, there has been notable progress in technological innovation, leading to the transformation of many manual tasks and processes that had previously been limited by human physical capabilities ...


