Haku

The aim of this study is to understand how video games are advertised from announcement to release using the AIDAS model. With the focus on four developers who used different tactics in the video game marketplace to gain ...

This paper explores the application of online brand communities in China with a particular focus on how Western companies may use them for cultivating brand loyalty, generating positive word-of-mouth and driving innovation ...

In this thesis I research how amateur sports organizations can utilize livestreaming as part of their financial strategy. The aim and purpose of this thesis is to explore the amateur sports organizations' possibilities for ...

While the market is moving fast, companies are adapting their strategies accordingly. Account-Based Marketing (ABM) is one of the latest concepts to capture the attention of marketing departments worldwide due to its highly ...

The adoption of fully autonomous vehicles (FAVs) holds great promise for revolutionizing transportation systems worldwide. However, understanding the acceptance and potential implications of AVs among different customer ...

YouTube has attained the status of one of the largest video streaming and search engines due to digitalization. Since the launch of the website, its audience has grown in substantial numbers. With this, organizations have ...

This thesis presents a strategic blueprint for establishing Travel Bridge as Finland's foremost tourism gateway, grounded in a comprehensive theoretical framework encompassing strategic entrepreneurship, destination ...

This study delves into the intricate intersection between marketing strategies and cybersecurity concerns, aiming to shed light on the effectiveness and implications of Fear, Uncertainty, and Doubt (FUD) marketing tactics ...

This thesis explores the potential benefits and challenges of integrating AI-tools such as ChatGPT into marketing communications and search engine optimization (SEO), addressing the increasing importance of AI-driven tools ...

Packaging is an important tool to communicate with the customer and build a brand image. This study examines visual attention of young Finnish consumers towards coffee packaging, specifically addressing the question whether ...