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Social media plan for Quy Nhon city
(2019)
This thesis looks into the case of Quy Nhon city, a small coastal city in the central of Vietnam. Despite several attractions and raw nature beauties, plus the richness in culture and local cuisine, the city still struggles ...
Influencer Marketing on Instagram – The perspective of young consumers towards beauty industry using influencers as a marketing strategy
(2019)
In recent years, technology has developed rapidly, and digitalization has changed the marketing world. Social media has become the new leading marketing tool and companies use it through influencers to market their brand ...
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)
The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ...
Event Promotion: An Analysis of DOSE Social Media Marketing Campaigns
(2019)
In the era of continuous growth and evolution of information technologies, the world of business faced numerous changes. The companies try different platforms, channels or strategies in order to promote a brand, product ...