"Hurmelinna, Pia" - Selaus tekijän mukaan Julkaisut

    • Research agenda with empirical results of using humour strategically in business 

      Vuorela, Taina; Oikarinen, Eeva-Liisa; Hurmelinna, Pia; Ahola, Helena; Aro, Päivi; Alatalo, Sari; Poutiainen, Anne; Saraniemi, Saila; Estola, Eila; Siklander, Pirkko; Tähtinen, Jaana; Sinisalo, Jaakko (Oulun yliopisto, 2017)
      The aim of this project was to create a preliminary theoretical framework of how to utilize humour strategically in organizations with the aim of creating new business opportunities. The present multidisciplinary discussion ...