"Kuikka, Anna" - Selaus tekijän mukaan Julkaisut
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How does value creation manifests itself in the nexus of sport and business? : a systematic review of literature
Jalonen, Harri; Tuominen, Sasu; Ryömä, Arto; Haltia, Jaakko; Nenonen, Juho; Kuikka, Anna (Scientific Research Publishing, Inc., 2018)Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions of euros in high performance athletes, top teams, and popular sporting events. Studies have also shown the potentiality of ...
