Haku
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Sustainable Engagement in the Indian and Finnish Business
(Turku University of Applied Sciences, 2018)
This publication offers views on sustainability through six articles investigating a range of themes: co-branding and collective sustainability, blue growth and maritime spatial planning, the element of sustainability in ...
Co-branding with Collective Sustainability Schemes : challenges and Opportunities for Sustainable Governance
(Turku University of Applied Sciences, 2018)
Co-branding involves the combination of two well-known brands. It is used to leverage strong brands. The aim of the article is to discuss the challenges and opportunities of co-branding with a collectively owned trademark ...

