"Mildén, Peter" - Selaus tekijän mukaan Julkaisut
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Impact of in-store technology on the consumer shopping process – a field experiment with a smart cart
Eriksson, Niklas; Smirnova, Elena; Rosenbröijer, Carl-Johan; Mildén, Peter
Arcada Working Papers;3/2016 (Yrkeshögskolan Arcada Ab, 2016)An in-store experiment in a Finnish supermarket was conducted to measure the impact of a smart cart device on the consumer shopping process. The experiment consisted of research subjects choosing five previously determined ... -
The Attentional Drift-Diffusion Model for Simple Choice in the Quaternary Case, Measuring the Effect of Permutation of Item Location on Choice Behaviour
Mildén, Peter; von Boguslawski, Michael
Arcada Working Papers;6/2014 (2014)In this paper, we study the Attentional Drift-Diffusion Model in two quaternary cases, both from the perspective of realized predictions and location permutation effects. From 16 chocolate pack-ages specifically designed ...

