"brands" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Comparative Advertising - a deadly marketing tactic in the competition
(2019)The thesis aims to study comparative advertising in a brand war. For further investigation, the dissertation addresses two prime questions. The first one is about the impacts of comparative advertising on brand and consumers. ... -
Improving brand awareness on social media : Facebook in furniture marketing
(2023)The thesis was made for a Finnish indoor furniture manufacturer that does social media marketing in several channels. The thesis topic deals with increasing brand awareness on social media. Social media is an important ... -
Influencer Marketing Analysis of Recreational Shooting Market Segment
(2023)Opinnäytetyössä analysoidaan nykyistä vaikuttajamarkkinoinnin kenttää. Vaikuttajamarkkinointi määritellään, miten sitä tehdään ja miten muut kaupallisen ampumatarvikekentän toimijat sitä tekevät, keiden kanssa ja millaista ... -
Mallassepät Social Media Marketing Plan
(2021)This thesis looks at social media marketing from the perspective of a small business, in this case, a small brewery, with limited resources and overworked staff. The aim was to help the company get a start on social ... -
Strategies for Building Brand Awareness and a Competitive Edge in Social Media in a Cross-Field Industry: Establishing a Social Media Strategic Plan for Henua
(2023)The present thesis, commissioned by Henua, an organic and premium skincare company, studied optimal strategies for Henua to build a robust, luxurious, and natural brand reso-nance, and to position them in the overloaded ... -
Sustainability, Brand Equity and Brand Benefits: Three fundamental concepts in Brand Management. An Analysis for The Nestlé Brand
(2022)This Final Degree Project, which is presented to obtain the degree in International Trade of the University of León, studies different components of the brand management spectrum. Firstly, sustainability and how companies ... -
TikTok Marketing Strategy for Real Estate Industry: A case study for a Leasing Agency in Vietnam
(2024)This is a pilot-study thesis aimed to find suitable TikTok marketing approach for the company, Urban Key to connect with their audience and increase brand awareness. The final products of this work are results of a 1-month ...





