E-commerce in the Outbound Travel Sector of Russia

Abstract

Information technologies play a significant role in business. The Internet as a global information system provides an effective communication inside a business and the external environment. Technological progress plays significant role in the travel industry. The research goal is to investigate the Russian e-commerce market in the outbound travel sector. The research focuses on the development and current situation of e-commerce in the travel sector, with a focus on airlines in the low-cost segment and e-platforms. Another significant topic is online buyer behaviour. It is essential to understand consumer preferences in planning and the online buying process. In the research secondary and primary data were both used. The survey used as primary data. The secondary data consisted of articles, official statistics, monographs and published interviews, blogs and forums. The study result provides information about the state of the Russian online travel market, the business environment and competition environment, online buying behaviour and the results of the survey