"attitudes" - Selaus asiasanan mukaan Karelia-ammattikorkeakoulu
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The Influence of Emotional Marketing on Consumer's Brand Attitudes and Purchase Intentions : case study “Belong Anywhere” campaign by Airbnb
(2023)This thesis delves into the influence of emotional marketing on the consumer brand attitudes and purchase intentions, focusing on the Airbnb’s campaign “Belong anywhere” as a case study. Using a mixed-methods research ...
