"consumer behaviour" - Selaus asiasanan mukaan Karelia-ammattikorkeakoulu
Viitteet 1-10 / 10
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A Market Expansion Research for F&B Distribution Agents in Ho Chi Minh city, Vietnam: Importing Valio Oddly Good® through Brand Image
(2020)In a highly competitive business environment, customers’ evaluation of the brand image of the product (Valio Oddly Good®) is critical for food and beverages (F&B) firms’ survival. While there are numerous studies on brand ... -
Circular Economy of Refurbished Smartphones in the European Union : Research on Drivers and Barriers
(2023)The European Union is dedicated to achieving a transition towards a circular economy influenced by various factors, including policies, manufacturers, and consumer attitudes towards circular products. The linear economic ... -
CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ... -
Customer-centric Approach in Starting a Cosmetics Business
(2021)The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ... -
Exploring Consumer Preferences in Fast-Moving Consumer Goods (FMCG) E-commerce- Case Study: Company X.
(2024)This thesis investigates the preferences of consumers for fast-moving consumer goods (FMCG) and how to market and sell FMCG products online. To answer the three main research questions, the study looks at the most popular ... -
Feasibility Study of Energy Price Dependent Consumption in Nordic Countries
(2024)This thesis investigates the feasibility of shifting household energy consumption in response to real-time pricing in Nordic countries, with a focus on Finland. Utilizing data from Nord Pool for electricity prices, household ... -
THE GROWING POPULARITY OF CHINESE SMARTPHONES IN THE NEPALESE MARKET
(2019)Smartphones are one of the most popular electronic devices, and the use of smartphones is increasing all over the world. Nepal is not an exception. The availability of the different brands of smartphones has been prominent ... -
The Impact of Green Marketing on the Buying Behavior of International Students at Karelia University of Applied Sciences
(2023)The growing concern for environmental protection and sustainability has significantly influenced consumers' awareness about the effects of their buying behavior. The aim of this thesis was to investigate the impact of green ... -
THE IMPACT OF GREEN MARKETING TOWARDS CONSUMER BEHAVIOUR IN VIETNAM
(2021)In recent years, green marketing has become common in developed countries and made initial progress in developing countries. In Vietnam – a developing country, the increasing awareness of environmental issues has led to ... -
The Influence of Emotional Marketing on Consumer's Brand Attitudes and Purchase Intentions : case study “Belong Anywhere” campaign by Airbnb
(2023)This thesis delves into the influence of emotional marketing on the consumer brand attitudes and purchase intentions, focusing on the Airbnb’s campaign “Belong anywhere” as a case study. Using a mixed-methods research ...









