"digital marketing" - Selaus asiasanan mukaan Karelia-ammattikorkeakoulu
Viitteet 1-8 / 8
-
Applying the 4P’s Marketing Mix in Vietnam Hospitality Industry to attract European Tourists
(2021)Information Technology (IT) brings enormous benefits to the business world. It enables organizations to work more efficiently, maximize productivity, reach customers quickly, reduce operational costs, advertise, etc. Thanks ... -
CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ... -
Digital marketing development in a B2B context
(2020)This thesis was written based on a commission from a Finnish, internationally operating group of B2B companies. The company had grown a need to develop their digital marketing strategy to help them reach their growth ... -
Enhancing Brand Experience in Advertising by Implementing UGC and CSR Initiatives in Digital Advertisements
(2021)With digitalization constantly advancing, businesses have various choices to improve their marketing activities in a trackable, testable, and scalable way, including digital advertising. Marketers can deliver their ... -
Establishing a Digital Marketing Strategy for a Company
(2023)The main purpose of this study is to examine and characterize key digital marketing elements. The second goal is to establish a digital marketing strategy for a company. Digital marketing plays a significant role in the ... -
Implementing Digital Marketing Methods in the Natural Cosmetics Business: the Case Company: Company X
(2023)This research aims at improving the case company Company X’s marketing plan before beginning its operations. The authors of this thesis are the co-founders of the company, which will be operating in the natural cosmetics ... -
Personalization in email marketing. Case study: Debic at FrieslandCampina
(2019)The advance of digitalization has brought opportunities for companies to accomplish their digital marketing objectives, led by the development of marketing practices, including email marketing. Email marketing has been ... -
Reaching Consumers with Effective Email Marketing Strategy
(2022)The thesis involves the study of a case company that uses emails for marketing and promoting its service and product. The research methodology is qualitative. The main target is to analyze the targeted company’s email ...







