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CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)
This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ...
Effective Leadership in Digital Working Environments
(2021)
Many business leaders and employees face challenges with adapting and adjusting to digital management and working environments. The COVID-19 pandemic has caused an unprecedented crisis affecting businesses. Due to extensive ...

