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CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)
This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ...
Customer-centric Approach in Starting a Cosmetics Business
(2021)
The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ...
Exploring Consumer Preferences in Fast-Moving Consumer Goods (FMCG) E-commerce- Case Study: Company X.
(2024)
This thesis investigates the preferences of consumers for fast-moving consumer goods (FMCG) and how to market and sell FMCG products online. To answer the three main research questions, the study looks at the most popular ...


