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CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)
This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ...
Customer-centric Approach in Starting a Cosmetics Business
(2021)
The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ...
Enhancing Customer Relationship Management in Social Media with Social CRM: A Study on Effective Social CRM Strategies and Guidelines
(2024)
The study explores integrating and implementing social media platforms in social customer relationship management strategies to improve customer relationships and engagement. The study aims to provide helpful insights into ...


