Establishing cafeteria bakery 'Northern light'
Bardinov, Daniil (2019)
Bardinov, Daniil
2019
Kaikki oikeudet pidätetään
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201903283956
https://urn.fi/URN:NBN:fi:amk-201903283956
Tiivistelmä
The author writes about own thoughts and business idea based on personal idea only, which would like to implement in Helsinki, Finland. The main goal of this thesis is to make potential business idea for own company of the author and potential interested people. The idea is to open a cafeteria bakery concerning the Sever company in Russia, which can use and produce the desserts and bakery products on their receipts.
This topic is based on framework theories such as trends about location, where the company can get more possible guests, facility trends which cafeteria should consider and cafeteria bakery trends which help to focus on the future important things about bakery and what humans like. Entrepreneurship gave a vision how to lead the company, company type helped to understand the company as it should be. Business model canvas showed the key elements of the company such as resources, partnerships, etc. Legal issues showed the needed documents and licenses company should get to keep the business and so that it can be open, from Finnish Food Authority.
During the writing qualitative and quantitative methods were used. All the methods were used in order to get needed information about interests of people, how to make marketing work and perception of guests. Semi-structured interview from entrepreneur from Fat Lizard restaurant bar. Interview helped to learn and get more experience in opening a new business place. SWOT analysis, which helped to show strengths, opportunities, threats and weaknesses compare to other companies. Survey was used to understand the interest of the people in the business idea, how interested are they in cafeteria by time, from where they read and finding out about new places and understand their needs.
The results of the thesis helped the author to understand deeper how to create business project, develop it and make it more realistic. All the collected information helped the author to get more education and thoughts about all the needed processes in market. Interview gave more specific answers to understand how to lead the business and how to be an entrepreneur. Answers received in the survey by participants helped author to see the ideas, which possible business should rely on.
This topic is based on framework theories such as trends about location, where the company can get more possible guests, facility trends which cafeteria should consider and cafeteria bakery trends which help to focus on the future important things about bakery and what humans like. Entrepreneurship gave a vision how to lead the company, company type helped to understand the company as it should be. Business model canvas showed the key elements of the company such as resources, partnerships, etc. Legal issues showed the needed documents and licenses company should get to keep the business and so that it can be open, from Finnish Food Authority.
During the writing qualitative and quantitative methods were used. All the methods were used in order to get needed information about interests of people, how to make marketing work and perception of guests. Semi-structured interview from entrepreneur from Fat Lizard restaurant bar. Interview helped to learn and get more experience in opening a new business place. SWOT analysis, which helped to show strengths, opportunities, threats and weaknesses compare to other companies. Survey was used to understand the interest of the people in the business idea, how interested are they in cafeteria by time, from where they read and finding out about new places and understand their needs.
The results of the thesis helped the author to understand deeper how to create business project, develop it and make it more realistic. All the collected information helped the author to get more education and thoughts about all the needed processes in market. Interview gave more specific answers to understand how to lead the business and how to be an entrepreneur. Answers received in the survey by participants helped author to see the ideas, which possible business should rely on.