"Zhang, Xinyan" - Selaus tekijän mukaan Vaasan ammattikorkeakoulu
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Brand Strategy: Five Branding Decisions. A Research on Manchester United FC
Zhang, Xinyan (Vaasan ammattikorkeakoulu, 2012)Brand is a name, a symbol, or a term of one product. A brander, or a marketer, uses a brand and its associations to deliver products and services to brand users. During the brand management procedure, branders aim to build ...