"Zhang, Yu" - Selaus tekijän mukaan Vaasan ammattikorkeakoulu
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Improving Customer-Based Brand Equity: On-line and Off-line Programs for B2C Company -- Case Company: VANCL
Zhang, Yu (Vaasan ammattikorkeakoulu, 2012)The objective of this research was to study the short-term process of building customer-based brand equity in the on-line shopping industry and provide managerial suggestions for Vancl to improve its customer-based brand ...