"branding" - Selaus asiasanan mukaan Vaasan ammattikorkeakoulu
Viitteet 1-17 / 17
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A research on controversy marketing of Nike
(2023)Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ... -
Crocs Inc. - Marketing and Branding and their Effect on Sales and Consumer Buying Behavior
(2021)The aim of the study is to determine how marketing and branding strategies affects Crocs’ sales as well as to evaluate and discuss how consumer perception of Crocs influences their buying decisions. This topic was chosen ... -
Effectiveness of Social Media Advertising on Brand Awareness
(2023)This thesis investigates the effectiveness of social media advertising on brand awareness in the fashion sector, focusing in particular on Instagram users in the age group 18 to 34. The study was carried out using the ... -
Factors influencing Finnish Generation Z consumer behaviors towards green purchase of cosmetics
(2021)The current study introduces the results from a mixed method study of Generation Z Finnish consumers regarding how perceived consumer effectiveness, perceived behavioral control, eco labelling and certification, and ... -
How motion graphics affect marketing campaigns
(2021)In the 21st century, video marketing is the most engaging content across multiple social media platforms. A large part of videos created include some form of motion graphics as a tool of communication with the viewers. ... -
How Sound Branding Influences Customer’s Perception – Case company: Blinkist, non-fiction book summary application
(2020)Consumers are being bombarded with information from a multitude of channels, from social media, internet, smartphone applications to offline stores. Needless to say, people are filtering information deemed to be unnecessary. ... -
How to build an effective Employer Brand
(2020)In today’s world, the talent market has never been so competitive as a result of the Talent War and Talent Shortage (Mosley, 2014). This makes it harder for employers to find and retain the right talent than ever before. ... -
Instagram Content Marketing in Higher Education
(2020)As part and parcel of daily lives, social media has transformed the higher education landscape in general, and in particular, the student journey. Among those social channels, Instagram possesses several potentials for ... -
Instagram Marketing for Fashion Brand Promotion
(2023)The subject of this thesis is successful social media marketing on Instagram and creating a proposal marketing strategy on Instagram for a fashion brand. The goal is to improve the company's understanding of Instagram ... -
Kuluttajakäyttäytyminen vintage designer-laukkumarkkinoilla
(2023)Tämä opinnäytetyö tutkii vintage designer-laukkujen kiehtovaa maailmaa ja tekijöitä, jotka vaikuttavat kuluttajien käyttäytymiseen näillä kyseisillä markkinoilla. Tutkimuksessa tutkitaan kuluttajien motiiveja, asenteita ... -
Playing with brands. Survey study of branding in Finnish game companies
MUOVA Design Research 1/2017 (Muova, 2017) -
Positioning of Company X with an Emphasis on Branding in the Swedish Dog Wear Market
(2020)During the past four decades, positioning has received attention as an influential marketing paradigm, but still lacks theoretical and empirical investigation on its employment. This research addresses the gap and focuses ... -
Rebranding – new way to ensure a company’s competitiveness by strengthening brand identity: ViA-Medika case
(2022)This thesis presents the concept of rebranding and brand identity in terms of strengthening a company’s position on the competitive market. Based on the literature and educational review, the thesis paper investigates the ... -
The Effect of Eco-Friendly Packaging on Consumer Behaviour in the Restaurant Business.
(2020)Today, consumers are more apprehensive about environmental changes, and their purchasing behaviour has changed in this regard. Although consumers have taken a long time realize this, they have stepped up, and now they ... -
The potential for small enterprise to consider guerrilla marketing from brand equity perspective
(2020)The innovation of society entails consumers’ demand. It is not only product quality but also brand image. In particular, it requires the organization to be active in their marketing updates in order to enhance the brand ... -
The Strategic Brand Plan of Scandic Hotel, Scandic Life in Helsinki- A Smart Self-service Hotel, an Intelligent Lifestyle Sharing
(2021)The primary purpose of this paper is to study whether enterprises, during a global market recession, could seek to establish a new brand strategy and explore the blue ocean of the industry market to cope with the sudden ... -
What is Branding: Finding Differences Between Theory and Practice
(2022)The paper revolves around finding differences between theoretical material about branding, opinions of experts in branding and consumers - the people for whom the branding was created. To see a full image of the definition ...
















