"brandit" - Selaus asiasanan mukaan Vaasan ammattikorkeakoulu
Viitteet 1-17 / 17
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Brand Strategy and Marketing Communication : Case Company: Huawei Technologies. Co. Ltd.
(Vaasan ammattikorkeakoulu, 2015)This thesis aims to analyze brand strategy and marketing communication. How these two aspects influence brand awareness and customers’ satisfaction will be further checked, based on the selected case company, Huawei ... -
Brand Strategy: Five Branding Decisions. A Research on Manchester United FC
(Vaasan ammattikorkeakoulu, 2012)Brand is a name, a symbol, or a term of one product. A brander, or a marketer, uses a brand and its associations to deliver products and services to brand users. During the brand management procedure, branders aim to build ... -
Building Brand Awareness in Chinese Chocolate Industry : case company, Dove chocolate
(Vaasan ammattikorkeakoulu, 2013)With the development of global trade, more multinational companies choose to enter the Chinese market. Therefore, Chinese domestic enterprises are facing greater opportunities and challenges. Regardless of the methods, ... -
Chinese Cosmetic Market Research : Case Company: Lumene,Oy
(Vaasan ammattikorkeakoulu, 2013)With the fast development of Chinese economy, more and more foreign brands want to promote their business to China. In most countries around the world cos-metics have become one of the necessities for people, and it is ... -
Employer image among summer trainees 2010: Case Wärtsilä Finland Oy
(Vaasan ammattikorkeakoulu, 2011)This study was done in co-operation with Wärtsilä Finland Oy and it deals with the employer image of Wärtsilä among summer trainees in 2010. The aim was to find out about satisfaction of the summer trainees in the different ... -
IMPACT OF A BRAND ON CONSUMER DECISION MAKING PROCESS
(Vaasan ammattikorkeakoulu, 2014)The twenty first century age represent key changes in the marketing strategies employed by organizations and institutions in order to help them be very competitive and be sustainable in the turbulent market that they find ... -
Improving Customer-Based Brand Equity: On-line and Off-line Programs for B2C Company -- Case Company: VANCL
(Vaasan ammattikorkeakoulu, 2012)The objective of this research was to study the short-term process of building customer-based brand equity in the on-line shopping industry and provide managerial suggestions for Vancl to improve its customer-based brand ... -
Marketing Strategy in Terms of Promotion and Communication for Energy Drinks in Ghana. Case Company: Sinebrychoff Brewery.
(Vaasan ammattikorkeakoulu, 2009)The objective of this research study was to give Sinebrychoff Oy an insight of the Ghanaian energy drink market. This will enable Sinebrychoff Oy evaluate the opportunities of entry into the Ghanaian energy drink market. ... -
MARKETING STRATEGY OF CHINESES DOMESTIC LUXURY BRAND : ——Case Company: Kweichow Moutai
(Vaasan ammattikorkeakoulu, 2014)The global luxury market totaled $217 billion with a breakthrough in 2013. Meanwhile, Chinese luxury consumption has reached $102 billion in total, which means that the Chinese bought 47% of the world's luxury goods and ... -
Markkinatutkimus: Vaasan ammattikorkeakoulun brandi
(Vaasan ammattikorkeakoulu, 2010)Brandi on nousut yhdeksi tärkeäksi tekijäksi erilaisten yritysten, yhteisöjen ja koulujen toiminnassa. Sen kartoittaminen ja kehittäminen on nousut yhä tärkeämmäksi tekijäksi menestyksen tekijäksi, niin myös Vaasan ... -
THE RELATIONSHIP BETWEEN BRAND ORIGIN AND BRAND EQUITY : Case Company: Huawei Technologies Co. Ltd
(Vaasan ammattikorkeakoulu, 2016)As an important element in the internationalization process, brand is very essential for a firm operating in the international business. In addition, brand equity is an important intangible asset for a firm, which also ... -
Social Media as a Tool of Marketing and Creating Brand awareness : Case study research
(Vaasan ammattikorkeakoulu, 2012)Social media is a phenomenon that has become an important aspect in marketing mix and revolutionizing the way companies interact with customers. It is a new research field and a quick literature scan reveals that not many ... -
SPORTSWEAR BRANDING IN CHINA : A comparative case study of Li Ning and Adidas
(Vaasan ammattikorkeakoulu, 2014)With the fast development of technology and communication, the sports consumption fever brings along the prosperity of the sportswear and footwear market in China, which results from the high growth of disposable income ... -
STRATEGIC MARKETING PLAN IN PRODUCT LIFE CYCLE
(Vaasan ammattikorkeakoulu, 2012)Today`s business world recognizes the importance of strategy and strategic management .Normally any strategic process has three distinct stages which are analysis, formulation of plans and implementation, a strategy is ... -
Tulevaisuuden kuntamarkkinointi : Case Kurikka
(Vaasan ammattikorkeakoulu, 2015)Tämä opinnäytetyö käsittelee kuntamarkkinointia nyt ja lähitulevaisuudessa. Työn tarkoituksena oli löytää keinoja, joilla varsinkin maaseutumaiset pienet ja keskikokoiset kunnat pystyvät erottumaan edukseen paikkojen ... -
Vaasa Choir Festival : Brand Awareness and The Expectations of Scandinavian Choirs
(Vaasan ammattikorkeakoulu, 2012)Vaasa Choir Festival is a five days lasting choir singing festival arranged in Vaasa, Finland at the end of May each year. The aim of Vaasa Choir Festival is to become more international, especially within Scandinavia in ... -
WULFF-YHTIÖT OYJ:N BRANDIN TUNNETTUUS JA KEHITTÄMINEN
(Vaasan ammattikorkeakoulu, 2010)Nykyaikana monien yritysten tärkein pääoma koostuu heidän brandistaan. Brandien tunnettuus on kilpailun kannalta välttämätöntä. Kilpailuympäristön jatkuva muutos takaa sen, että brandien kehittämiseen ja johtamiseen täytyy ...
















