"competitive strength" - Selaus asiasanan mukaan Vaasan ammattikorkeakoulu
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Rebranding – new way to ensure a company’s competitiveness by strengthening brand identity: ViA-Medika case
(2022)This thesis presents the concept of rebranding and brand identity in terms of strengthening a company’s position on the competitive market. Based on the literature and educational review, the thesis paper investigates the ...
