"digital marketing" - Selaus asiasanan mukaan Vaasan ammattikorkeakoulu
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Digital Marketing Plan for Oy Vaasan Vihannes
(2020)The aim of the thesis was to formulate a digital marketing plan for the Oy Vaasan Vihannes from a business-to-business perspective. The thesis's main objective was to discover what type of digital marketing tools to acquire ... -
Digital Marketing Strategies in the Energy Sector. Case companies: Royal Dutch Shell Plc and Neste Oyj
(2021)The purpose of the thesis was to examine whether energy companies are shifting from traditional marketing and start investing their resources into digital marketing as well as to identify the common patterns in digital ... -
How Digital Marketing adds value to Customer Experience
(2021)In the age of digitalization, information consumption on digital channels becomes more commonest than ever. This is an appealing opportunity for any brand to gain better insight into their customers and the way they ... -
Instagram Content Marketing in Higher Education
(2020)As part and parcel of daily lives, social media has transformed the higher education landscape in general, and in particular, the student journey. Among those social channels, Instagram possesses several potentials for ... -
Social Media Marketing and its Effects on TikTok Users
(2021)The aim of this thesis was to discover whether social media marketers were indeed reaching their target audience successfully by generating sales through the social media app, TikTok. This topic was chosen because the ... -
The Application of Digital Marketing for Business Development in a Restaurant Business
(2022)The purpose of this paper is to conduct research on the application of digital marketing for business development in a restaurant in order to discover the digital marketing tools used by the restaurant and their impact on ... -
The effects of green digital marketing towards finnish consumers’ environmental awareness and company’s sustainability
(2020)In recent years, green consumption and its green digital marketing platform are becoming more and more trending in the whole world. Finland is a developed country where people try to build their eco-lifestyle, to the best ... -
The Impact of Digital Marketing on Local Restaurants in Vaasa
(2023)In the digital age, local restaurants are in need of finding new ways to reach their consumers not only through food but also through online marketing, in order to stand out among the competitors, especially big chains ... -
The impact of TikTok influencer marketing on consumer behavior: A Study of Influencer Marketing on TikTok affecting Consumer Behavior among Generation Z
(2022)The primary objective of the thesis is to explore the impact of influencer marketing on consumer behaviors. In addition, this study was conducted to deliver its readers with a practical case, TikTok, emphasizing the impact ... -
Use of Professional Videos in Marketing
(2021)Nykypäivänä on helpompaa kuin koskaan ottaa videoita itse matkapuhelimellasi, mutta kysymys kuuluu, pitäisikö niitä käyttää yrityksesi markkinoinnissa? Tätä aion selvittää. Analysoimalla erilaisia markkinoinnin teorioita ... -
YouTube and its Content Production
(2021)The objective of this thesis is to teach and explain the full process of YouTube content production. I will add my own experiences to this thesis with a step-by-step guide on how to manage details necessary to manage ...









