Vaasan ammattikorkeakoulu - Selaus asiasanan mukaan "package holiday"
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Differences in Customers’ Purchase Decision Motivations between Early and Late Bookings of a Package Holiday (Vaasan ammattikorkeakoulu, 2014)The aim of this thesis was to examine who decides and why to purchase a package holiday in advance or at the last minute. The study aimed to reveal factors that influence an individual’s decision the most. The theoretical ...