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How Sound Branding Influences Customer’s Perception – Case company: Blinkist, non-fiction book summary application
(2020)
Consumers are being bombarded with information from a multitude of channels, from social media, internet, smartphone applications to offline stores. Needless to say, people are filtering information deemed to be unnecessary. ...
Positioning of Company X with an Emphasis on Branding in the Swedish Dog Wear Market
(2020)
During the past four decades, positioning has received attention as an influential marketing paradigm, but still lacks theoretical and empirical investigation on its employment. This research addresses the gap and focuses ...
How to build an effective Employer Brand
(2020)
In today’s world, the talent market has never been so competitive as a result of the Talent War and Talent Shortage (Mosley, 2014). This makes it harder for employers to find and retain the right talent than ever before. ...
The potential for small enterprise to consider guerrilla marketing from brand equity perspective
(2020)
The innovation of society entails consumers’ demand. It is not only product quality but also brand image. In particular, it requires the organization to be active in their marketing updates in order to enhance the brand ...
Factors influencing Finnish Generation Z consumer behaviors towards green purchase of cosmetics
(2021)
The current study introduces the results from a mixed method study of Generation Z Finnish consumers regarding how perceived consumer effectiveness, perceived behavioral control, eco labelling and certification, and ...
Instagram Content Marketing in Higher Education
(2020)
As part and parcel of daily lives, social media has transformed the higher education landscape in general, and in particular, the student journey. Among those social channels, Instagram possesses several potentials for ...
The Effect of Eco-Friendly Packaging on Consumer Behaviour in the Restaurant Business.
(2020)
Today, consumers are more apprehensive about environmental changes, and their purchasing behaviour has changed in this regard. Although consumers have taken a long time realize this, they have stepped up, and now they ...
Effectiveness of Social Media Advertising on Brand Awareness
(2023)
This thesis investigates the effectiveness of social media advertising on brand awareness in the fashion sector, focusing in particular on Instagram users in the age group 18 to 34. The study was carried out using the ...
How motion graphics affect marketing campaigns
(2021)
In the 21st century, video marketing is the most engaging content across multiple social media platforms. A large part of videos created include some form of motion graphics as a tool of communication with the viewers. ...









