Haku
Viitteet 1-10 / 12
YouTube and its Content Production
(2021)
The objective of this thesis is to teach and explain the full process of YouTube content production. I will add my own experiences to this thesis with a step-by-step guide on how to manage details necessary to manage ...
The potential for small enterprise to consider guerrilla marketing from brand equity perspective
(2020)
The innovation of society entails consumers’ demand. It is not only product quality but also brand image. In particular, it requires the organization to be active in their marketing updates in order to enhance the brand ...
Effectiveness of Social Media Advertising on Brand Awareness
(2023)
This thesis investigates the effectiveness of social media advertising on brand awareness in the fashion sector, focusing in particular on Instagram users in the age group 18 to 34. The study was carried out using the ...
The Strategic Brand Plan of Scandic Hotel, Scandic Life in Helsinki- A Smart Self-service Hotel, an Intelligent Lifestyle Sharing
(2021)
The primary purpose of this paper is to study whether enterprises, during a global market recession, could seek to establish a new brand strategy and explore the blue ocean of the industry market to cope with the sudden ...
Customer Behavior Influential Factors & How Coffee Brands Attain Customer Loyalty
(2022)
Due to the rise of coffee consumption around the world, many coffee brands may have difficulties in gaining a number of loyal customers while competing with other brands. With the purpose of answering the concern they have, ...
What is Branding: Finding Differences Between Theory and Practice
(2022)
The paper revolves around finding differences between theoretical material about branding, opinions of experts in branding and consumers - the people for whom the branding was created. To see a full image of the definition ...
Rebranding – new way to ensure a company’s competitiveness by strengthening brand identity: ViA-Medika case
(2022)
This thesis presents the concept of rebranding and brand identity in terms of strengthening a company’s position on the competitive market. Based on the literature and educational review, the thesis paper investigates the ...
The Importance of Takeout Food Packaging
(2022)
Food packaging is more than just an excellent package on a store aisle. It is an essential component of a successful new product introduction and acts as the point of contact between the restaurant and the consumer.
The ...
Kuluttajakäyttäytyminen vintage designer-laukkumarkkinoilla
(2023)
Tämä opinnäytetyö tutkii vintage designer-laukkujen kiehtovaa maailmaa ja tekijöitä, jotka vaikuttavat kuluttajien käyttäytymiseen näillä kyseisillä markkinoilla. Tutkimuksessa tutkitaan kuluttajien motiiveja, asenteita ...









