Haku
Viitteet 1-10 / 20
The Effect of Advertising on Consumer Behaviour in Finland
(2020)
The topic of the study is the effect of advertising on consumer behavior in Finland. The aim of the research is to examine the impact of advertising on consumer behavior as well as to determine the advertising channels ...
The effects of green digital marketing towards finnish consumers’ environmental awareness and company’s sustainability
(2020)
In recent years, green consumption and its green digital marketing platform are becoming more and more trending in the whole world. Finland is a developed country where people try to build their eco-lifestyle, to the best ...
Key Factors in Making a Purchasing Decision
(2020)
The aim of this thesis was to study purchasing behaviour. The main objective was to determine what the main factor students consider when making a purchasing decision. The key questions the research focused on were what ...
The Environmental Awareness and Attitude Toward Meat Consumption in Finland.
(2020)
The aim of this study is to identify the environmental awareness based on consumer behavior, the meat consumption level in Finland, and the attitude toward meat consumption based on current consumption and willingness to ...
The Relationship Between Experience Marketing and Smart Phone Brand Customer Loyalty
(2020)
Nowadays, consumers pay more attention to not only the quality of the mobile phone when buying a mobile phone, but they are also more concerned about how they feel when using the product. The popularity of the iPhone and ...
Influence of E-commerce Innovation on Consumer Behavior in China. Case: Alibaba Group
(2020)
With the continuous upgrading and transformation of science and technology, technological innovation, led by communication technology, directly or indirectly affects the change of Chinese consumer behavior. At present, ...
The Impact of Influencer Marketing in Vietnamese Customers' Perceptions
(2020)
Because of the development of the digital era, influencer marketing is known as a phenomenon in business. Possessing different features, this new method is shifting the economy. Consumers today tend to review their options ...
Factors influencing Finnish Generation Z consumer behaviors towards green purchase of cosmetics
(2021)
The current study introduces the results from a mixed method study of Generation Z Finnish consumers regarding how perceived consumer effectiveness, perceived behavioral control, eco labelling and certification, and ...
Corporate Social Responsibility Practice and Consumer Behavior in Sokos Hotel Chain
(2020)
Corporate social responsibility (CSR) helps a company be socially accountable to its stakeholders. Recently, CSR activities have become a growing concern, especially in the hospitality sector, and the hotel business is one ...
The Effect of Eco-Friendly Packaging on Consumer Behaviour in the Restaurant Business.
(2020)
Today, consumers are more apprehensive about environmental changes, and their purchasing behaviour has changed in this regard. Although consumers have taken a long time realize this, they have stepped up, and now they ...









