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Marketing Activities and its Implications on Telecommunication Industry in Nigeria : MTN Nigeria
(Vaasan ammattikorkeakoulu, 2013)
The main principle of marketing is to have an achievable target market and to compete delivering the right service and product at a reasonable price. More so, a company`s aim is to create a unique brand name and establish ...
A Farewell to Ads? : On the conflicts between online advertisements and adblockers
(Vaasan ammattikorkeakoulu, 2016)
The purpose of this thesis is to analyse the impact ad-blockers have on the online advertising industry. The thesis aims at (1) finding out the characteristics of ad-block users, (2) discovering the motivations behind ...