Haku
Viitteet 11-12 / 12
A research on controversy marketing of Nike
(2023)
Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ...
Cultural Dimensions and CSR in Marketing
(2023)
This study analyses the connections between Corporate Social Responsibility (CSR), Hofstede’s Cultural Dimensions and Marketing, specifically in the Finnish and American Beauty industries.
The objective of this thesis ...

