Haku
Viitteet 11-20 / 20
A Study Investigating Consumer Attitude and Behavior of Generation Z towards Genetically Modified Plant-Based Foods in Finland
(2021)
Genetically modified (GM) food is developed as a potential sustainable solution to mitigate urgent global food security issues, improve human health, environment and agricultural trade. However, due to the controversies ...
Crocs Inc. - Marketing and Branding and their Effect on Sales and Consumer Buying Behavior
(2021)
The aim of the study is to determine how marketing and branding strategies affects Crocs’ sales as well as to evaluate and discuss how consumer perception of Crocs influences their buying decisions. This topic was chosen ...
The impact of TikTok influencer marketing on consumer behavior: A Study of Influencer Marketing on TikTok affecting Consumer Behavior among Generation Z
(2022)
The primary objective of the thesis is to explore the impact of influencer marketing on consumer behaviors. In addition, this study was conducted to deliver its readers with a practical case, TikTok, emphasizing the impact ...
Consumer Behaviour in Sustainable Fashion Industry
(2021)
Sustainability in the world has gained increased popularity and has become
a driving trend. The latest fashion trend is not a seasonal color or a must-have style, it is the concept of sustainable fashion and ethical ...
Online Consumer Behavior toward Sports Apparel in Finland
(2021)
Customer shopping habits have changed drastically in the last few years as the
unceasing development of Ecommerce creates new opportunities, new markets with economic activities. (Slavko, 2016). Ecommerce platforms such ...
Customer Behavior Influential Factors & How Coffee Brands Attain Customer Loyalty
(2022)
Due to the rise of coffee consumption around the world, many coffee brands may have difficulties in gaining a number of loyal customers while competing with other brands. With the purpose of answering the concern they have, ...
Factor affecting Vietnamese people's intention to use E-Wallet. Case company: MOMO Vietnam
(2022)
E-wallets flourish in the Vietnamese e-payment market, which is highly digitized and has a sizable customer base. To gain market share, banks and new competitors are fierce competitors for e-wallet providers. The study ...
A research on controversy marketing of Nike
(2023)
Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ...
The Impact of Social Media Advertising on Buying Behavior
(2024)
Tämän opinnäytetyön tutkimusaihe on sosiaalisen median vaikutus ostoskäyttäytymiseen. Digitaalinen kehitys on vähentänyt perinteisten markkinointikanavien suosiota ja tehokkuutta. Digitaalisen kehityksen myötä sosiaalisesta ...
Analyzing factors influencing consumer adoption of smartphone-based delivery apps : an empirical study of Bangladesh
(2024)
Businesses throughout the world are trying to get into the online marketplace known as e-commerce as technology develops and the number of people using smartphones increases. Service sectors are already trying to draw ...








