Business opportunities for Finnish companies in the label industry in emerging Mexican market

Abstract

The purpose of the thesis was to study the business opportunities in emerging Mexican market for Finnish companies in the label industry. The objective was to identify the opportunities that the Mexican label industry market offers to Finnish companies. The sub-objective of the thesis was to analyse the performance of the Finnish label industry companies already present in the Mexican market. The theoretical part of the thesis was gathered from literature and internet resources. The study was carried out by conducted semi-structured interviews allowing an open conversation and emergence of new ideas to discuss and inclusion of open-ended questions. The research questions were answered by a semi-structured interview that was conducted with two of the biggest Finnish label industry companies with presence in Mexican territory, and a Mexican company. The outcome of the thesis was developed as a comprehensive overview of the information gathered after the conducted interviews and the study of the current situation of the label industry in Mexico.