Facebook marketing plan for a Digital Sales Company - Case Havain
Nguyen, Huong (2019)
Lataukset:
Nguyen, Huong
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904306900
https://urn.fi/URN:NBN:fi:amk-201904306900
Tiivistelmä
This bachelor’s thesis is a project commissioned by Havain Oy, a third-party design and marketing agency in Espoo, Finland. The final objective of the project is to create and to execute a one-month plan for Havain’s Facebook platform. Thus, the commissioning company get the insights into digital marketing on Facebook.
The results of this project contained one the digital plan in a written form, the recommendation for development, a one-month period content calendar, and different contents such as blogs, graphics, etc. tailored made by the author for the project.
The thesis included five tasks, which are (1) defining the Facebook planning framework, (2) analyzing the current situation of Havain’s Facebook page, (3) Creating the digital plan for Havain Facebook for one month, (4) executing the plan a with detailed content calendar, and (5) evaluating the results to get the recommendations for further development.
Firstly, the readers will be familiarized with the SOSTAC digital planning system. The author used the SOSTAC system to create the marketing plan for Havain Facebook. The system contained six fundamentals, which are: Situation analysis, Objectives, Strategy, Tactics, Actions and Controls. In addition, three social media marketing components (community, contents, and visual) were studied especially in the area of business-to-business marketing.
With the results from the SOSTAC system and an insightful situation analysis, the readers will be familiarized with the Facebook marketing system in general, Facebook insight, beneficial data related to Facebook KPIs, and useful digital tools. After the execution of the plan during a one-month period from 18 November 2018 to 19 December 2018, an evaluation and recommendations with helpful tips and tricks for future development of Havain’s Facebook marketing in specific and Havain’s digital marketing in general were produced.
The results of this project contained one the digital plan in a written form, the recommendation for development, a one-month period content calendar, and different contents such as blogs, graphics, etc. tailored made by the author for the project.
The thesis included five tasks, which are (1) defining the Facebook planning framework, (2) analyzing the current situation of Havain’s Facebook page, (3) Creating the digital plan for Havain Facebook for one month, (4) executing the plan a with detailed content calendar, and (5) evaluating the results to get the recommendations for further development.
Firstly, the readers will be familiarized with the SOSTAC digital planning system. The author used the SOSTAC system to create the marketing plan for Havain Facebook. The system contained six fundamentals, which are: Situation analysis, Objectives, Strategy, Tactics, Actions and Controls. In addition, three social media marketing components (community, contents, and visual) were studied especially in the area of business-to-business marketing.
With the results from the SOSTAC system and an insightful situation analysis, the readers will be familiarized with the Facebook marketing system in general, Facebook insight, beneficial data related to Facebook KPIs, and useful digital tools. After the execution of the plan during a one-month period from 18 November 2018 to 19 December 2018, an evaluation and recommendations with helpful tips and tricks for future development of Havain’s Facebook marketing in specific and Havain’s digital marketing in general were produced.