Challenges and opportunities of hotels in Helsinki regarding Airbnb
Nenakhova, Yulia (2019)
Nenakhova, Yulia
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905088250
https://urn.fi/URN:NBN:fi:amk-201905088250
Tiivistelmä
The purpose of this study was to identify the impact of Airbnb on hotels in Helsinki basing on their change in occupancy, prices and revenues. The work will help to find out how Airbnb affected hotel industry in different countries; what regulations were accepted to reduce its power; how the occupancy rate changed with the prices and the pricing strategy; how revenues were affected; and what hotel managers think about such business and how do they see their nearest future in the industry in Helsinki. The target accommodation providers were from two to five-star hotels of the capital.
The study is based on theory and quantitative data collected throughout the study. Theoretical part of the study was gained via Internet sources and literature based on the management and hotel revenue themes. The empirical part of the research is quantitative data, which was collected with help of personal web-surveys done through contact with the hotel managers via email.
The study is based on theory and quantitative data collected throughout the study. Theoretical part of the study was gained via Internet sources and literature based on the management and hotel revenue themes. The empirical part of the research is quantitative data, which was collected with help of personal web-surveys done through contact with the hotel managers via email.