Market Research: Demand & Business Models for an Online Grocery Shopping service in Porvoo
Ahmad, Syed Moeed (2019)
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019052111038
https://urn.fi/URN:NBN:fi:amk-2019052111038
Tiivistelmä
The thesis is named Market Research: Demand & Business Models for an Online Grocery Shopping service in Porvoo the commisioning party for the thesis is a young restaurant food delivery company.
The primary objectives of the thesis written is to gather data on attitudes & opinion of people on online grocery shopping, particularly in the city of Porvoo, Finland; research is conducted to investigate if an online grocery delivery service is a favorable business in Porvoo or not.
Goal of this research in thesis is to gather primary data through quantitative reseach approach & analysis of different business models that could be adopted by the commisioning party. The research questionnaire includes 14 questions divided in to two sections. The questions asked are described and data gathered is analysed.
The empirical part of this thesis includes data analysis, disscussion and conclusion. Data retrieved suggest to a posibility of a pilot program to test the service. It does not recommend a full scale initiation of a grocery delivery business as more data is needed.
Lastly all sources are cited and appendices are attached.
The primary objectives of the thesis written is to gather data on attitudes & opinion of people on online grocery shopping, particularly in the city of Porvoo, Finland; research is conducted to investigate if an online grocery delivery service is a favorable business in Porvoo or not.
Goal of this research in thesis is to gather primary data through quantitative reseach approach & analysis of different business models that could be adopted by the commisioning party. The research questionnaire includes 14 questions divided in to two sections. The questions asked are described and data gathered is analysed.
The empirical part of this thesis includes data analysis, disscussion and conclusion. Data retrieved suggest to a posibility of a pilot program to test the service. It does not recommend a full scale initiation of a grocery delivery business as more data is needed.
Lastly all sources are cited and appendices are attached.