Business plan for a coffee shop

Abstract

This subject of this thesis project is the author’s business plan for opening a themed book coffee shop in Helsinki and involved discovering how a new graduate is going to establish a start-up company in the food and beverage field. The study addresses how a business is run as a start-up company and discuss several difficulties of becoming an entrepreneur in Finland.

The theoretical framework of this thesis discusses issues regarding entrepreneurship, the setting up of a company and how this should be documented. The objective of the study was to produce a feasible business plan for a coffee shop in Helsinki and to help people get a closer look at the step-by-step procedure of how this can be achieved.

The empirical research involved investigating the Finns’ habits of consuming coffee and other popular beverages in order for the author to design the menu of the coffee shop. Market research and observation of how coffee shops in Helsinki are doing in terms of their success in maintaining and strengthening their brand were also utilized to draw up a detailed business plan.

The thesis project utilized and qualitative research methods. By interviewing 3 the coffee shop owners and customers about their interest in buying coffee in Helsinki, details concerning the potential market could be gauged and some of the pitfalls likely to face a new graduate when opening a coffee house could be determined. The thesis has brought a clearer insight on how to run a coffee business in the Helsinki region as well as given a detail business plan for the startup step by step.