Sustainability trends effecting modern business practices
Kuusela, Essi (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019060214056
https://urn.fi/URN:NBN:fi:amk-2019060214056
Tiivistelmä
Currently, one of the most popular and out-there subjects is sustainability – but what is it and how can we reach it? This bachelor’s thesis will look at the concepts within sustainability, its development and trends, and uses the gained knowledge to give recommendations for modern business on how to take advantage of the current sustainability trends in their business practices.
The theoretical framework and concepts used in this research consist of literature study, PESTEL analysis on the sustainability challenges and SWOT analysis on the sustainability trends.
The results of the research will give information to business looking to implement sustainable practices into their business strategies. The information in concluded at the end of thesis paper in the form of suggestions.
The theoretical framework and concepts used in this research consist of literature study, PESTEL analysis on the sustainability challenges and SWOT analysis on the sustainability trends.
The results of the research will give information to business looking to implement sustainable practices into their business strategies. The information in concluded at the end of thesis paper in the form of suggestions.