Corporate Coworking and Its Possible Implications for Innovativeness
Nuolioja-Iivari, Maria (2019)
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Technology and globalization has enabled people to work from different locations. Also companies have increasingly started to use coworking. The purpose of this thesis was to find out why companies are choosing corporate coworking and how it affects innovation. The research questions were; What are the reasons, benefits and drawbacks for corporate coworking? How does corporate coworking affect innovation? This thesis does not cover other ways of remote working, real estate market issues, the profitability of coworking spaces, investigate different kinds of coworking spaces and it only covers the history of coworking spaces briefly. The theory was based on literature and previous research made. In the theoretical part key words were defined, coworking’s core values and the coworking models were presented. The reasons, advantages and disadvantages of coworking were discussed before explaining how innovation and coworking is connected. A qualitative, deductive content analysis was used in the empirical part to interpret blog posts on the internet. Four blogs were chosen through purposive sampling. Different themes were identified in the blog posts in order to find out the reasons, benefits, drawbacks and what affect coworking has on innovation according to the authors of the blog posts. The results from the theoretical and empirical part show that it is the community and networking opportunities that are the main advantages. Other benefits are that it reduces loneliness, is flexible, a coworker can gain new skills and knowledge and it is cost-effective. The main disadvantages are little privacy, too many distractions and security conflicts. Innovation seems to be connected to coworking and offers great potential for fostering innovation. Innovation is affected mainly by new surroundings, collaboration and diversification. As work tasks have become more complex, we need the community and the suitable space to be able to solve them.