KoulutusalaHämeen ammattikorkeakouluLiiketalous, hallinto ja markkinointi

    • Market analysis of Spanish real estate market in Costa Blanca area 

      Myllymaa, Lauri (Hämeen ammattikorkeakoulu, 2012)
      This thesis was commissioned by Zariko Properties, Finnish-owned real estate agency based in Torrevieja, Costa Blanca, Spain. During his internship at the company, the author had talks with the owner and decided to do ...
    • Market Entry Expansion into the Chinese Market : Case Study Export Maker Trading 

      Tao, Tao (2024)
      This thesis takes Export Maker Trading as a case study company and tries to find out the entry mode that the Finnish Brands suit as they enter the Chinese market. Export Maker Trading is a international trader based in ...
    • Market Entry Expansion into the German Market 

      Vuorio, Linda (2024)
      Opinnäytetyön tarkoituksena on tutkia sopivinta lähestymistapaa case-yrityksen pääsyyn Saksan pelimarkkinoille. Case-yritys Incoach on Suomen johtava pelivalmennus- ja pelikoulutusyritys Suomessa. Incoach tarjoaa räätälöityjä ...
    • Market Entry for Medical Mobile Applications to Enter German Market : The Possible Profitability for Recovery-plus in Germany 

      Ma, Ruiting (Hämeen ammattikorkeakoulu, 2016)
      In recent years, it has become an unavoidable trend to combine internet applications with traditional business sectors. mHealth industry, however, is difficult to apply internationally due to different situations and the ...
    • Market Entry Mode Choice into Vietnam 

      Nguyen, Hai Dang (2023)
      Opinnäytetyön tarkoituksena on auttaa toimeksianto yritystä löytämään oikea markkina-avaus strategia. Toimeksianto yritys on tässä tapauksessa aloittava logistiikka yhtiö, jolla on suunnitelmissa laajentaa toimintaansa ...
    • Market entry plan for launching product Z in Germany: case joint venture by companies X and Y 

      Sillasto, Peppina (2021)
      Opinnäytetyön tavoitteena oli luoda vientisuunnitelma tuotteen Z lanseeraamiseksi Saksassa. Tarkoituksena oli myös analysoida Saksan markkinaympäristöä sekä toimeksiantajien sisäisiä lanseeraukseen vaikuttavia tekijöitä. ...
    • MARKET ENTRY STRATEGY FOR GO DOUBLE A OY TO NETHERLANDS 

      Karpechenkova, Sofia (Hämeen ammattikorkeakoulu, 2017)
      Go Double A Oy is the case company of this Bachelor thesis. This company is providing installation of electric kits and individual customizing of electric bicycles. The main objective of the research was to find the ...
    • Market Entry Strategy to the United Arab Emirates 

      Hellgren, Niko (Hämeen ammattikorkeakoulu, 2018)
      The thesis explores the United Arab Emirates as an export location for a future business venture for the case company Restin. As a country, the UAE offers plenty of opportunities for foreign companies. Dubai acts as a ...
    • Market Entry to Morocco : Case company: Construcción de Invernaderos El Parador S.L. 

      Ruiz Ibañez, Elsa (Hämeen ammattikorkeakoulu, 2013)
      This thesis was written to research the Moroccan market in order to de-termine the actions so as to set up a successful strategy to enter this market by the commissioning company Construcción de Invernaderos El Parador ...
    • Market Entry To SouthAfrica 

      Mulenga, Chisha (Hämeen ammattikorkeakoulu, 2013)
      This thesis was made possible by the connect-project which was started in January 2012. The project's main objective is to support growth and speed up internationalization of Finnish renewable energy SMEs to developing ...
    • Market research for a new product 

      Jylli, Mervi (2020)
      This bachelor thesis deals with market research for a new product: Klaimber-chair. In order to commercialize completely a new innovation, the commissioning company wanted to know the opinions of potential buyers. The work ...
    • Marketing a Wedding Photography Business 

      Mikkolainen, Tuomas (2022)
      Opinnäytetyön aihe on ”häävalokuvausyrityksen markkinointi”. Opinnäytetyön tavoitteena on tutkia mitkä tekijät vaikuttavat häävalokuvaajan valintaan ja jäsentää markkinointisuunnitelma T. Mikkolainen Photography ...
    • Marketing and brand-building plan for Kotipalvelu MaaRia 

      Nyberg, Ronja (2020)
      Tämä opinnäytetyö kirjoitettiin avustamaan yritys Kotipalvelu MaaRiaa saamaan parempaa ymmärrystä siitä, kuinka aloittaa brändin rakentaminen, miten lisätä markkinointia ja kuinka lähestyä näitä yrittämisen osa-alueita ...
    • Marketing Communications of a Hotel in Social Media 

      Eerola, Tiia (Hämeen ammattikorkeakoulu, 2016)
      In today’s globalized world, social media marketing of companies is a timely topic to be researched. The background of this research lies in the thesis writer’s interest in examining the ever-evolving social media channels ...
    • Marketing Metrics: Are the same marketing metrics relevant to marketers and company management? 

      Vuorio, Kari (2022)
      This Bachelor’s thesis aims to study the marketing metrics that are used in marketing teams and ask are the same metrics relevant to the company management. The answer was provided by combining the theoretical marketing ...
    • Marketing Opportunities in a Social Media Crisis 

      Rida, Sorana-Brandusa (2021)
      The evolution and accessibility of the Internet grants consumers the freedom of expression, including the opportunity to instantly share experiences, feedback, and opinions with any entities present in the online world. ...
    • Marketing plan for Ilves FS 

      Uusipaasto, Jonna (2022)
      Opinnäytetyön tarkoituksena oli luoda markkinointisuunnitelma urheilujoukkueelle, joka operoi pienellä budjetilla. Markkinointisuunnitelma keskittyi pääosin sosiaaliseen mediaan ja sen vaihtoehtoihin toteuttaa markkinointia. ...
    • Marketing Plan for Pirkkala Football Club 

      Halme, Ville (2022)
      The purpose of this thesis was to create a marketing plan for a Finnish football and futsal club, Pirkkalan Jalkapalloklubi, also known as PJK, which is the commissioning company of this thesis. The reasoning behind choosing ...
    • Marketing Plan for Tassuklaani Oy 

      Kemiläinen, Tessa (Hämeen ammattikorkeakoulu, 2018)
      This Bachelor Thesis was commissioned by a pet supply store Tassuklaani, located in Turku, Finland. As a start-­up company, they have been trying to discover the right ways of conducting their marketing and increasing ...
    • Marketing Strategy Analysis of Self-Media Companies. Case company: Chengdu HongJiang Culture Media Co., Ltd 

      Wang, Yijie (2022)
      With the innovation of technology, the form of media is also evolving. The way peoples communicate with each other has also changed. The emergence of self-media has provided a platform for people to obtain information and ...